competitor information



  1. What rival notice categories are beneficial in rival partition? Are these categories misapply for heartiness wariness organizations? How can these notice categories produce rendezvous for notice muster and strategic conclusion making?
  2. Why is it expressive to palpably determine the benefit area? How does managed wariness insight seek benefit area restriction?

Professional Development

Conduct a benefit area rival partition amid your class. Keep it fairly diminutive in room (i.e. laser hair non-location affair, exuberant wariness ease for ventilator-dependant patients, etc.) so that it is practicable. Begin by introducing the macro issues (open and heartiness wariness) and then use this delineation as an moderate guide:

  1. Specify the Benefit Category
  2. Delineate the Benefit Area. 
    1. General
    2. Economic
    3. Demographic
    4. Psychographic
    5. Health Status
  3. Perform a Benefit Area Structure Analysis 
    1. Threat of New Entrants
    2. Intensity of Rivalry
    3. Threat of Substitutes
    4. Power of Customers
    5. Power of Suppliers
  4. Do a Rival Analysis/Identify Benefit Category Critical Success Factors
    1. Competitor Strengths and Weaknesses
    2. Critical Success Factors
    3. Strategic Groups
    4. Map Competitors
    5. Likely Responses of Competitors
  5. Identify and Map Strategic Groups
  6. Provide a Synthesis.

Ginter, P.M., Duncan, W.J., & Swayne, L.E. (2013). Strategic government of heartiness wariness organizations (7th ed.). San Francisco: Jossey-Bass.