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In the task, it is stated that star bucks is expanding into new markets. For this the marketing mix must be as follows: The additional target...

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Case Study IKEA: Expanding through franchising to the South American market? Introduction This report is made by four, fourth year IBMS students for a marketing course....

Global Marketing efforts of Toyota Motors

INTRODUCTION Global marketing is the act of marketing products or services across national, political or cultural boundaries in a bid to maximize sales, diversify, achieve economies...

Brita Marketing

Contents Introduction1 Background1 Situational Analysis1 P. E. S. T. L. E Analysis2 S. W. O. T Analysis3 Porter Five Forces Analysis3 STP Analysis4 Possible Options Available5...

Globlization and Marketing

Globalization of marketing is an interesting phenomenon the world has been going through this process of change towards increasing economic, financial, social, cultural, political, market, and...
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