Direct Marketing Nowadays Theory

Direct marketing Is selling product directly to the consumer or end-user, rather than through a broker, distributor or wholesaler. Example: Sometimes confusing the matter, direct marketing...

Comparison of Public and Private Banks

A “SUMMER TRAINING” PROJECT REPORT ON COMPARATIVE STUDY BETWEEN PRIVATE SECTOR BANKS ANP PUBLIC SECTOR BANKS Submitted To: PUNJAB TECHNICAL UNIVERSITY,JALANDHAR MASTER OF BUSINESS ADMINISTRATION(MBA) SESSION(2007-09)...

Role of Foreign Banks

Foreign Banks operating in India are banks of other countries having their branches in India. At present there are about sixteen such banks having a total...

Scullion vs Bank of Scotland

The decision in Scullion v Bank of Scotland plc (trading as Colleys)1 is very welcome at a time when the surveying profession is already under attack...

A Case Study of Barclays Bank Marketing

Introduction Barclays Bank believes that university students are an extremely valuable segmentation for business banking markets, but the business of banking services is intensely competitive. In...
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