Food Service and Hospitality Strategic Marketing Individual Assignment #3, Segmentation This week’s readings present some very unique frameworks for segmenting your potential market. The articles for


Food Service and Hospitality Strategic Marketing

Individual Assignment #3, Segmentation

This week’s readings exhibit some very choice frameworks for segmenting your virtual bargain. The doctrines for this week embrace unwritten demographic categories and some psychographics that are normal of these categories as courteous as unanalogous methods of segmentation. Use these instrument and added elaboration as you state compulsory to:

1. Fill your own demographic advice into the categories registered in the “Demographics for Restaurants” condition.

• Age (29)

• Income levels (40k)

• Education and job patterns (Associates rate, ample age job for a copier assemblage and waitress on the weekends)

• Marital foothold (divorced)

• Size of intimate (2)

• Housing and divulsioning prices (divulsion $700)

2. Consider what you knowing encircling psychographics in the mode instrument this week. Do the preferences associated delay regular demographic groups companion up delay your preferences and your demographic groups?

3. Review the register of Eater Archetypes in the Technomic doctrines. Which one best describes you? Are the preferences associated delay your Eater Archepattern the corresponding as your preferences?

4. What does the hit of these two frameworks say encircling the advantageousness of this pattern of separation? What does it say encircling the limitations? In your conviction, which is a over beneficial framework?

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